Lord Mayor of Dublin, Tom Brabazon, environmental charity Hubbub and The Coca-Cola Foundation have announced details of a new on-street recycling initiative coming to Dublin City Centre.
The city-wide behavioural change initiative aims to build a culture of on-the-go recycling in Dublin city centre by installing eye-catching new bins and promoting their use through the delivery of engaging communications and activities that will educate and inspire people to recycle correctly.
As a result of good behaviours within the home setting, Ireland currently exceeds the recycling targets set by the EU with 70% of all plastic bottles and 73% of all cans recycled each year. However, there is a recognition that a lot more needs to be done particularly with on-the-go recycling which is still very low.
The #CircleCity initiative will help overcome this challenge by bringing on-the-go recycling bins to the streets. The new initiative is being delivered through a collaboration between Dublin City Council and environmental charity Hubbub funded by The Coca-Cola Foundation.
Speaking at the announcement of the Dublin #CircleCity initiative, the Lord Mayor of Dublin Tom Brabazon said: “Dublin City Council is committed to providing ongoing and continuous improvements in recycling and waste infrastructure and services. The City Council provides a wide range of recycling infrastructure throughout the city resulting in almost 17,000 tonnes of material being recycled each year. The missing link, however, has been the option for the public to be able to recycle on-the-go, but now under this new initiative, the public will be able to recycle plastic bottles and aluminium cans in the city centre.
“Collaborating with our partners on this project, we look forward to successfully rolling out this initiative which will provide a new recycling option for the city and at the same help to drive behavioural change about recycling and achieve our recycling targets.”
Hubbub is a charity which explores innovative ways to engage mainstream audiences in important environmental issues. Hubbub’s previous campaigns have included #LeedsByExample, an on-the-go recycling campaign in Leeds. After #LeedsByExample saw on-the-go recycling rates in Leeds almost triple, the scheme was then rolled out in Swansea and Edinburgh and is now being introduced to Ireland for the first time.
Gavin Ellis, Director and Co-Founder of Hubbub said: “We’re excited to be introducing an on-street recycling initiative to the streets of Dublin. We’ve seen the impact a campaign of this nature can have on changing public behaviour and we hope we’re able to make a real impact through the campaign to save valuable materials by providing a viable recycling option.”
Welcoming the initiative, Petre Sandru, Country Manager, Coca-Cola Ireland said: “The Coca-Cola system in Ireland is committed to making packaging waste a problem of the past. That requires a focus on the entire packaging lifecycle – from how bottles and cans are designed and made, to how they’re recycled and repurposed.
“We are delighted that The Coca-Cola Foundation are supporting Hubbub and Dublin City Council to roll-out this pilot project in the city centre. For the first time, the people of Dublin will be able to recycle on the move. We’re excited about the impact this initiative could have and look forward to seeing it come to life on the streets of Dublin later this month.”
Dublin’s #CircleCity will be live on the streets of Dublin City Centre from 31st March. Bin locations will be revealed with a clear call to action to members of the public to get involved and play their part in recycling effectively.
Details on Dublin #CircleCity campaign will be updated through Hubbub social channels Facebook and Twitter ahead of the campaign launch day.